Life-Branding

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Branding is a very important term in our world today. What is really important to understand about “branding” is why it is different from “marketing”.  Branding is, simply put, “the emotional impact that you strive to make on your audience”. Marketing is “promoting your brand, to gain the trust or support of those that are targeted”. This in turns leads to advertising, which is “an attempt to sell a specific product or service that is connected to your brand”. The end objective of these three tasks is that people will eventually give you their hard-earned money, in exchange for your product or service, and that they will do so repeatedly.

This is pretty simple to grasp when it comes to business. However, this concept factors into your everyday life in a very significant, and often unnoticed, way. Keep reading…

I once learned from Earl Nightingale that “everyone is always selling something”. Whether as a parent, friend, lover, employee, CEO, or etc. – you are selling your authority, dreams, relationship status, workplace value, and so on. But if you are always selling something, then you must first be advertising it. And, if you are advertising it, you must have first marketed it. And, to market it, there has to be an “it” to market, which means at some point in time, you had to create “it”. So, what exactly is “it” that we’re marketing? Our brand!

But wait, what brand? I’m so confused… LOL

As a professional Brand Consultant, one of the most important things that I have learned is that YOU ARE ALWAYS BUILDING YOUR BRAND! Whether intentionally or unintentionally, every word you speak, every hairstyle, every outfit, the way you carry yourself, who you associate with, and every keystroke that you publish anywhere online is building your brand. This is not only true in business; it is also true in life. This is what I refer to as Life-Branding,  the (usually unintentional) branding of who you are in this world; the emotional impact you make on the people you encounter from day-to-day.” 

The truth of the matter is, all day, every day, you are subconsciously marketing your “life-brand”. In other words, “you are promoting the way you make people feel about who you are, in order to gain their trust and cause them to believe in you. This is what I call Quality-of-Life-Marketing“. So, what is the purpose of this kind of branding and marketing? It’s the same purpose as any other kind, to get to advertising of course! See, along with life-branding and quality-of-life-marketing, you are “Day-to-Day-Advertising” as well. Which means, “on a daily basis, you are attempting to sell yourself”.

So, let’s put that all in perspective…

We now know that everyone is always selling something. But we’re not talking about a retail store, or service. We are talking about the business of life. In the case of life-branding, YOU ARE THE PRODUCT of your own life! What you are branding, marketing and advertising to sell is yourself. And what every seller needs to achieve success, is a buyer. The seller’s end objective is to make a profit (increase in value). The buyer’s end objective is to improve the quality of their own life through the purchase (increase in happiness).

In this business of life, we must make decisions daily about who we will “buy life” from. The “life-currency” we use is our time, emotion, energy and ingenuity. These are the natural resources of human life and we spend them daily. We spend them on what others are selling and we are usually very choosy about where we spend it and how much we spend! We evaluate, judge and reject whether to make the purchase. We subconsciously ask ourselves, thousands of times a day, “Will this increase my happiness?” Because, who wants to spend money – life-currency – on something worthless? We get that, right? But did you ever realize other people are making the same decision about you every day too?

Ouch…

See, the tricky thing about life-branding is that we do it unintentionally. Most people don’t deliberately put effort into shaping how others see and receive them; being intentional about the emotional impact that is made and overall impression that is left. MOST people do not take the time to create a quality-of-life-marketing campaign, to get people to believe in who they are and build trust as a worthy and valuable human. And although we all day-to-day-advertise, hoping in the end that people will spend their natural resources on what we are selling, we do it without thoughtfulness or any real goal markers for success. We seldom stop to think about the end objective of the buyer in this “business of life transaction”, which is to improve the quality of their own life and progress toward happiness.

The unintentional nature of life-branding causes it to differ from corporate branding, in a most detrimental way. Companies and corporations intentionally shape how you see and receive them, based on what they need you to believe, thereby increasing the likelihood of closing the deal, turning a profit, and increasing in value. But in life, we build our own life-brand based on how we currently see ourselves, not on how we want others to see us. We market based on what we currently believe about ourselves, not what we want others to believe about us. Essentially, a marketing campaign is supposed to convince the audience that your brand will give them a better quality of life. But the marketing we do to promote our life-brand, is based on the quality of life WE THINK WE DESERVE, which is not necessarily the one we DESIRE (or one anyone else would desire either). That is why I call it “quality-of-life-marketing”.

The message is this…

Moving forward, I want you to remember what you’ve learned today. You are always “Life-Branding“, making an emotional impact on the people you encounter. You are always,Quality-of-Life-Marketing“, promoting your life-brand to make the people you encounter believe in you, and your ability to give them the same quality of life that you think you deserve (whether for or for bad). Lastly, you are always, “Day-to-Day-Advertising”, attempting to sell yourself in exchange for the natural resources of other humans, to increase in personal value.  As a friend, lover, parent, child, sibling, employee, boss, consumer, entrepreneur, worshiper, and most importantly, as who you are to yourself – this cycle of branding, marketing and advertising, ensues 24/7.

So please, BE INTENTIONAL ABOUT IT! At the end of the day, (literally and figuratively) the hope is that you have impacted people emotionally, to the degree that you make the right connection. You want to cause people to believe in your campaign, and be willing to give you their life-currency, in exchange for what you are selling of yourself that day. The end objective for everyone involved is that YOU PROFIT, AND THEY BENEFIT. Don’t ever forget that you are always making an emotional impression on those you encounter, promoting an image of who you are, and attempting to get people to buy how you make them feel. If they don’t believe what you are selling is going to improve the quality of their life, you will not close the deal. Even worse, they may pay you with counterfeit currency, or charge you emotionally for wasting their life-currency!

I’m just going to let that last sentence sit; take it in slowly, process the metaphoric implications of that statement…

 In conclusion my friends, the objective of this post is to sell you on this concept. I want you to buy it, improve the quality of your life, and progress toward your happiness. My advertised price is your positive emotional reaction to this concept, paid for with a like, a comment and a share. You’ve just been pitched on Life-Branding, make the purchase and spread the wealth!

Empowered by love, Inspired by intimacy
Laneen a. Haniah
~Dr. Intimacy, The Surgeon for Your Soul~
www.laneenhaniah.com

 

Copyright © 2018. Laneen A. Haniah. All rights reserved. Please see full copyright notice.

 

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Intimate Confessions: Your Words Frame Your Relationship!

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Intimate Confessoins: Don’t ever think that you can stop saying “I love you” to the one you love. The day you think you don’t have to say it anymore, is the day that you are leaving the future of your relationship to chance. In your silence, the enemy is always speaking.

Tip: If satan could talk the woman out of believing what God said, how much more can he talk your lady or guy out of believing what you have said? Don’t be foolish! Words are life and power. You frame your relationship with the words you speak: If you are not framing it with your words, it is being framed by the words of someone or something else. SPEAK LIFE EVERYDAY!

If you like this please comment and share!

~Insights from Dr. Intimacy~ © 2015, Laneen DrIntimacy Haniah
‪#‎DrIntimacy‬

Intimate Confessions: It’s Not You, It’s Them!

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Intimate Confessions: Often times when someone is ready to end a relationship and they don’t know how to execute the break up or have no justifiable reason to do so, they will manufacture discord and project blame onto the other party.

Tip: If someone seems to enjoy arguing with you, tends to find fault with you in every disagreement and seems to present ending the relationship as the solution for every altercation, take the hint! The person is trying to bait you into ending things because they don’t have the courage to do so themselves. Either get into counseling quickly in order to resolve the issues in the relationship or go ahead and give them the end that they want. If you don’t, you will subject yourself to continual abuse!

If you like this please comment and share!

~Insights from Dr. Intimacy~ © 2015, Laneen DrIntimacy Haniah
‪#‎DrIntimacy‬

Intimate Confession: Unconditonal Forgiveness

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Intimate Confessions: “But when I said we would be friends for life and I let you into my heart, I meant it. When I said I Love You For Eternity, I meant it. And along with the word LOVE must come unconditional forgiveness. The two have to go hand in hand. A person who you won’t forgive is a person that becomes your enemy. An unforgiven person is a condemned and unloved person…”

Tip: It is impossible to fully LOVE someone and yet hold unforgiveness in your heart toward them. And guess what? Partial and/or conditional forgiveness is NOT forgiveness at all. You don’t forgive someone in “degrees” as they earn it. You forgive them fully and unconditionally, even BEFORE they ask for it, simply because that is what LOVE does… Selah.

~Insights from Dr. Intimacy~ © 2015, Laneen DrIntimacy Haniah
‪#‎DrIntimacy‬

Intimate Confessions: Is It Jealousy or Something Else?

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Intimate Confessions: “What you call jealousy has nothing to do with me being jealous of you or your relationship with that other person. It has everything to do with a void that has been created in my life because of you taking what I have been pouring into you, and instead of pouring it back into me, pouring it into someone else. You are filling them up and leaving me empty…”
Tip: Before you are so quick to accuse someone of being jealous, stop and consider whether or not you are behaving in a way that facilitates insecurity in the relationship. Any intuitive and discerning person is going to notice and respond to warning signs! That is not jealousy, that is them protecting what they value.
~Insights from Dr. Intimacy~ (c) copyright 2015 Laneen DrIntimacy Haniah
‪#‎Drintimacy‬

Intimate Confessions: Breaking Up

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Intimate Confessions: Ending a relationship can be like death, no different than a divorce. It’s important to have some “healthy distractions” in place PRIOR to making the break up official. Give yourself a little time to grieve each day, but keep the rest of your day as full as possible.

Tip: Having some friendly fellowship with the opposite sex can be very beneficial, as long as you don’t turn it into a rebound relationship. In time, all wounds heal. Keep yourself medicated until the pain subsides, otherwise you will return to Egypt!

~Insights from Dr. Intimacy~ (c) copyright 2015 Laneen DrIntimacy Haniah
‪#‎Drintimacy‬

Self Perception…

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…Sitting in a fancy mall today, eating apples and peanut butter I had packed for lunch,  I began to reflect back. 10 years ago, I sat in a mall food court eating homemade p&j sandwiches with my children because it was all we could afford. I was so embarrassed as people walked by staring and sneering at us. Today, I ate apples and peanut butter in a mall food court because I wanted to, not because I had to.  Many people stared at me,  and I didn’t care the slightest bit.

At that moment, I realized that embarrassment is not about what other people see you doing, it’s how you see yourself in what you’re doing.  10 years ago I saw myself as a poor woman who couldn’t afford to buy mall food.  Today I saw myself as a wise woman who didn’t want to waste money on food that poisons me.

When your  perspective changes,  so will your attitude. See yourself as insufficient and you will cower in embarrassment.  See yourself as more than enough and you will walk in confidence.

I AM Laneen Haniah, and I approve this message!♡

#Perspective #Self-Image 

~ Insights from Dr. Intimacy ~ © 05/13 /2014

Say ‘Yes’!

In prayer today I started shouting out, “Yes, Yes, Yes!” And I heard the Heavens respond back, “YES, YES, YES!” Then YHWH God said to me,

“I only want you to say ‘Yes’ to me, so that I may in return say ‘Yes’ to you!”

#Hallelujah! #YesLordYes!!!

~The Word of The Living God YHWH through Dr. Intimacy ~ © 05/08/14

Reason, Season or Lifetime?

Judas Iscariot was chosen by Yahshuwah (Jesus) Himself, and yet betrayed Him to death. Not everyone that God sends into your life will bless you; some will propel you to purpose through persecution. Persecution doesn’t mean that someone was not sent, it’s simply proof they were never meant to stay.

“Sent by God, but used by satan — Understand People’s Purpose In Your Life!”

‪#‎ReasonSeasonOrLifetime‬

~ Insights from Dr. Intimacy ~ © 03/29/2014

I’m Healed, Therefore I’m Better

Healed eyes see differently. Healed ears hear differently. A healed heart perceives differently. And a healed mind understands what was once so perplexing.

#I’mHealed #I’mDifferent #I’mBetter

~ Insights from Dr. Intimacy ~ © 01/20/2014

Bible Insights, Matthew Chapter 5:23-24

Matthew Chapter 5:23-24 

 “23 So if you are offering your gift at the Temple altar and you remember there that your brother has something against you, 24 leave your gift where it is by the altar, and go, make peace with your brother. Then come back and offer your gift.”

The burden of reconciliation and peace IS ON YOU, when you are made aware of something that someone has against you! It is by NO coincidence that reconciliation is directly linked to your giving. While it is true that not everyone will respond favorably to your efforts to make peace with them, your tithes and offerings are as worthless as ashes if you DO NOT MAKE EVERY EFFORT to seek the forgiveness of those you have offended!

OUCH, that gives me a totally different perspective on financial prosperity! Of course, there is always the option to pursue material wealth through the world’s system, in which case reconciliation is not a requirement. However, if we are going to seek to INHERIT wealth from The Kingdom of Heaven, we must give tithes and offerings, which we learn through this scripture, are null and void without appropriate steps taken toward reconciliation. And the most important part of this scripture is the clause that says, “if a brother has something against you“. This text is not about you “passively forgiving” someone who has hurt you. This is about you going to SEEK OUT those that you have offended or sinned against, when you have knowledge that they have not forgiven you, and you have never authentically and fully attempted to make it right. This is a very deliberate and calculated decision to face the rejection and/or persecution of someone who you know has an issue with you and perhaps even a hatred for you. THIS IS SOOO HEAVY!!!

#ShowUsWhoWeHaveSinnedAgainst

~ Bible Insights from Dr. Intimacy ~ © 01/03/2014

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Only Up From Here, You Say?

You think you’ve hit rock bottom? You better think twice before setting your mouth to complain or letting pride set you up for a fall because GOD knows how to show you where the floor really is!!!

#GoLowOrGetCrushed

~ Insights from Dr. Intimacy ~ © 01/02/2014

Remorse vs. Repentance: Start Your Year Off Right!!!

Feeling sorry for the outcome, does not equate taking accountability for the actions that caused it. The countdown to the new year has passed, and the excitement of that first moment is fading. Whether or not crossing the threshold into 2014 is going to also mean crossing the threshold into a new season, is completely predicated on the depth of your repentance (complete turning away) from all of your rebellion in 2013.

Happy New Year and Happy New Life to all of you determined to lay aside every weight and sin that so easily beset you in 2013: To those of you who deleted numbers from your phone, got rid of bad habits, overcame addictions, moved away from dead activities and dead relationships, took control of your desires, pulled out all roots of bitterness, and completely committed yourself to the Will of YHWH God for your life!

To the rest of you, all I can say is, “I wouldn’t want to be you!” because I can’t wish a Happy New Year to someone who has already decided to be miserable by default! The wages of sin is death, and death brings mourning. Thus, to choose rebellion and stubbornness, is to choose misery.  I’m not sugar-coating it because I hope this dose of truth is enough to get you to take care of what you need to take care of in the first days of 2014 (not months, or weeks, but DAYS), in order to start, not just a New Year, but also a NEW SEASON!!!

If you don’t like the results you got in 2013, remember that to get different results in 2014, means taking different actions!

Same actions, Same results — New actions, New season!

#RepentanceNotRemorse

Apostolic Blessings and Favor to all of those who have properly positioned themselves for 2014 to be the year of Dreams!!!

~ Insights from Dr. Intimacy ~ © 01/01/2014